Market Access Map (MacMap)
Look up the tariff any country charges on your product: MFN and preferential rates, quotas, trade remedies and regulatory requirements.
Overview
Market Access Map, known as MacMap, answers the question every exporter eventually asks: what will it cost my product to cross this border, and under which agreement. It is the most complete free tariff lookup available, covering the customs tariffs of around 200 importing countries alongside the preferences that trade agreements grant.
The central feature is simple to use and powerful in practice. Select your product, your exporting country and your target market, and MacMap shows the applied duty, including any preferential rate you may qualify for. Its Monitor Measures module tracks newly introduced trade measures, and through 2026 it has been following dozens of measures linked to recent trade disruptions.
Where Trade Map tells you where demand is, MacMap tells you what it costs to serve that demand. The two together turn a vague market idea into a landed-cost conversation, which is why they are almost always used side by side.
New to the terminology? Every technical term is explained in our trade glossary, including HS code and rules of origin.
What data you'll find
MFN applied tariffs
The most-favoured-nation rate, the ceiling any WTO member pays, which is your baseline before any preference is applied.
Preferential tariffs
Reduced rates granted under specific trade agreements, shown per agreement so you can see exactly which deal unlocks which discount.
Ad valorem equivalents
Specific and compound duties converted into a percentage, so you can compare very different tariff forms on a like-for-like basis.
Quotas and trade remedies
Tariff-rate quotas, anti-dumping duties and other remedies that can change the real cost well beyond the headline rate.
Non-tariff measures
Summaries of licensing, labelling and sanitary or phytosanitary requirements, the regulatory hurdles that sit alongside the tariff.
How to find the real duty your product pays entering a target market
Goal: Find the real duty your product pays entering a target market.
- 01
Enter product, origin and destination
Type your product's HS code, your country of origin and your destination market. This single selection drives everything that follows.
- 02
Read the MFN rate first
The most-favoured-nation rate is the ceiling any WTO member pays. Treat it as your worst case and your baseline for comparison.
- 03
Check the preferential rates
Look at the preferential rates listed and note which agreement grants each one. A preference can turn an uncompetitive market into a viable one.
- 04
Confirm the rules of origin
A preference only applies if your product qualifies. Note the rules-of-origin conditions attached to it, then verify qualification in the Rules of Origin Facilitator.
- 05
Scan the non-tariff measures
Check licensing, labelling and sanitary or phytosanitary requirements. These can add cost and time even when the tariff itself is low.
- 06
Compare two or three candidates
Run the same lookup for your shortlist. A five-point tariff difference, or a preference one market offers and another does not, can decide where you sell.
Strengths
- The most complete free tariff lookup available anywhere.
- Per-agreement detail shows exactly which deal delivers which preference.
- Up-to-date MFN schedules plus a live tracker of new measures.
- Ad valorem equivalents make specific and compound duties comparable.
Limitations
- Tariff schedules update on official notification cycles. In fast-moving policy periods, always verify against the importing country's customs authority before quoting a landed cost.
- Non-tariff measure detail varies by country and can be summary-level.
- It reports rates. It does not rank markets by overall attractiveness.
- It gives the duty component only: freight, insurance and internal taxes are still on you.
Frequently asked questions
MacMap tells you the toll at each border. JTH weighs that toll against everything else.
A low tariff does not make a market right, and a high one does not always kill it. What matters is how the tariff sits next to demand, growth, distance and stability.
Market Selection folds relative tariff burden into one model with all of those factors, weighted the way you choose, so tariff data becomes one input in a ranked answer instead of another tab in your spreadsheet.
Related guides
Rules of Origin Facilitator
Check whether your product qualifies for preferential tariffs: origin rules and documentation across hundreds of trade agreements.
ITC Trade Map
The world's reference database for trade statistics: values, volumes, growth and market shares for 220+ countries and every HS product code.
Global Trade Helpdesk
The one-stop shop from ITC, UNCTAD and the WTO: market stats, tariffs and procedures for one product-market pair on a single page.
JTrade Help is not affiliated with, endorsed by, or sponsored by the International Trade Centre. Tool names belong to their owners. Guides are based on public documentation and hands-on use; always check the official site for current features.